How To Create High Converting Landing Pages

It’s important to note that most landing pages are designed for paid traffic. This means that you are paying Google ads, Facebook or other marketing channels to send targeted traffic to your website landing pages. Therefore, you want to ensure that you have built a high converting landing page. Otherwise, you may be wasting all your money on paid advertising efforts and seeing little or no return.

Below we have listed five important elements for creating a high converting landing page:

1 – Understand your single focus object for each landing page. Identify your CTA (Call to action). What do you want visitors to do once they land on your website landing page?

2 – Make sure you have minimal links for visitors to click on once they click through to your landing. You should only have one link or button for visitors to click on. Also, make sure you use only three theme colours and do not introduce new colours onto the page. KEEP IT SIMPLE.

3 – Make sure your landing page CTA (Call to action) is obvious to users as soon as they land on your website page.

4 – Use social proof, this is to instill confidence in the product or service that you are providing. This can be in the form of testimonies and reviews.

5 – Reflect and review your content. Make sure you ask for landing page feedback from friends, family or customers. It’s important to catch any mistakes or issues with your design before you begin sending paid traffic to your website landing page.

If you would like help designing and building a high converting landing page, feel free to get in touch with us today.

Here at Syndeo Media, we provide comprehensive web design and SEO NZ solutions to small New Zealand businesses. Moreover, we are excited to share our knowledge, expertise, and services to improve kiwi business in their online environment.

Book your free 30-minute strategy session with a New Zealand Owned Digital Agency. Send us a message today.

If you would like help establishing your business online, feel free to get in touch with us today.

Here at Syndeo Media, we provide comprehensive web design and SEO NZ solutions to small New Zealand businesses. Moreover, we are excited to share our knowledge, expertise, and services to improve kiwi business in their online environment.

Book your free 30-minute strategy session with a New Zealand Owned Digital Agency. Send us a message today.

If you would like help with seting up your business online, feel free to get in touch with us today!

Here at Syndeo Media, we provide comprehensive web design and digital marketing solutions to small New Zealand businesses. Moreover, we are excited to share our knowledge, expertise and services to improve kiwi business in their online environment.

Book your free 30-minute strategy session with a New Zealand Owned Digital Agency. Send us a message today.

If you would like help designing and crafting your professional email signature, feel free to get in touch with us today!

Here at Syndeo Media, we provide comprehensive web design and digital marketing solutions to small New Zealand businesses. Moreover, we are excited to share our knowledge, expertise and services to improve kiwi business in their online environment.

Book your free 30-minute strategy session with a New Zealand Owned Digital Agency. Send us a message today.

1. Head Over To Google My Business.

Type in Google My Business or google.com/business and create your free business profile. Click ‘start now’.

3. Add Your Service Area.

Choose the area where your business operates in. You can either choose to have it based around a mailing address or you can choose the distance from your location.

5. Add the Contact Information For Your Business.

Next, you need to type in your business phone number and add your website URL. If don’t have a website yet you can create a free website through Google My Business. Check out the post below to learn how you can create a free website with Google.

Click here: How To Create A Free Google Website For Small Business.

What Does My Business look Like On Google Maps?

Lastly, I would like to show you an idea of how your business will show up on Google. As an example, I will type in ‘Restaurants Tauranga’ in Google Search. The results will show the local businesses in my area. Your business will now show up on Google Maps. This is how your customers will be able to locate your business online.

How To Optimise Your Added Business On Google Maps.

You will notice that there are potentially hundreds of local listing like yours that show up on Google Maps. In order to rank high in Google Maps (Google Snack Pack) for local SEO (Search Engine Optimisation). You need to optimise your Google My Business listing.

You can do this by heading over to your new Google My Business dashboard and following these activities.

• Make sure all your information is correct and all fields are complete.
• Add photos and videos to your Google My Business listing.
• Create ‘Posts’ each week to keep your customers up to date with your business.
• Ask customers to leave reviews on your listing and make sure you reply to all reviews.

If you would like help to add business to google maps, optimising your Google My Business listing, local SEO and driving more traffic to your business, get in touch with us today.

Here at Syndeo Media, we provide comprehensive web design and digital marketing solutions to small New Zealand businesses. Moreover, we are excited to share our knowledge, expertise and services to improve kiwi business in their online environment.

Book your free 30-minute strategy session with a New Zealand Owned Digital Agency. Send us a message today.

 onFirstly, as a local business, the reason why you want to dominate your local SEO is that this is how the majority of your customers are going to find your business online.

Basically, if someone locally is looking for your service or product type, what are they going to do? The majority of people are going to search on Google or on another search engine.

It’s important to note, that the majority of the traffic and clicks are going to the top three listings on Google… So let’s show you how to get there with the following six tips.

Tip #1 Google My Business

Google My Business (GMB) is a must for local businesses, this will help your customers find you on Google Maps and Google search. Head over to google.com/business to sign-up, it’s free and simple to create an account. This is the single most important business citation for local businesses. Moreover, GMB will increase online exposure and improve the local SEO for your business website.

Click here: How to optimise your Google My Business listing.

Tip #3 Blogging/Vlogging

The third tip is all about consistently creating content in the form of text, video or other media. Produce content on a regular basis and use local keywords that relate to your business.

This is important for long term local SEO as you are creating valuable content that visitors want to consume. Think about what your customers want or need. Create content that solves problems. Understand the problems that your customers face.

Tip #5 Geo-tagging Images

The fifth tip is geo-tagging images for local SEO. It is important to geotag your photos or images every time you upload them to social media or to your website. A great tool to do this is geotag.online.

Click here: How to Geo-tagging images for local SEO

Follow these six tips, be patient, be consistent and over time you will outrank your local competition. It’s important to note, depending on the level of competition within your local market, local SEO can take from three to six months before you notice any significant progression.

Would you like help with local SEO? Get in touch with us today.

Here at Syndeo Media, we provide comprehensive web design and digital marketing solutions to small New Zealand businesses. Moreover, we are excited to share our knowledge, expertise and services to improve kiwi business in their online environment.

Book your free 30-minute strategy session with a New Zealand SEO Agency. Send us a message today.

Step One: Google My Business Set-up

The first step is to log in to your Google My Business account. If you haven’t already set up your free Google my Business account, then click the link below. (This is super important for a local business that has a physical location or storefront).

Click here: Learn how to add your business on Google Maps.

Step Three: Create Your Free Google Website (Web Design… Anyone can do this!)

The third step brings us to your free Google website. Head over to your unpublished website by clicking ‘website’ on your dashboard. Here you will notice that Google’s website builder has already produced your free Google website. As you can see a standard theme and web design is produced.

Basically, with all the information that we put in earlier, the Google website builder has designed your free Google website for you.

Step Five: Publish & Share Your New Google Website!

The final step is to publish and test your new Google website. All you need to do is click on ‘publish’.

Whoop! Whoop! Congratulations your free Google website is now online.

Let’s take a look, click on a ‘view site’ and this will take you to your live single-page website. Your free google website is now up and running online. As you can see it is clean, simple and easy to navigate, with two call-to-action buttons at the top of your website. The awesome aspect of the free Google website is how excellent the responsiveness is on mobile devices (Extremely important due to the fact that the majority of online searches are done on mobile devices).

You also have the option to view ‘website tips‘ and ‘view site‘. The website tips can be very handy for helping you best utilise your new Google website.

The last change you want to make on your Google My Business account is to copy your new website’s URL and head back over to your ‘info’ section. If your new URL is not here under ‘website’, then you must copy and paste the new URL into the field provided.

Congratulations! Your business can now be discovered online!

Note: You can ‘unpublish’ your website at any time. The reason you might want to unpublished your free Google website is because of upgrading to a more functional and comprehensive website. Thank you for reading, let us know your thoughts about the free Google website in the comments below. 

Here at Syndeo Media, we provide comprehensive web design and digital marketing solutions to small New Zealand businesses. Moreover, we are excited to share our knowledge, expertise and services to improve kiwi business in their online environment.

Book your free 30-minute strategy session with a New Zealand Owned Web Design Agency. Send us a message today.

Video Marketing for Local Buisness

Video Marketing is quickly becoming the leading content marketing strategy for large, medium and small businesses. However, in saying that, video marketing is relatively new and is still slowly being adopted by local business.

This leaves a HUGE opportunity for local business to become pioneers in their industry and local market by getting involved in video marketing.

Video Marketing has many benefits for local business. Two of the most important benefits include:

• Video can lead to increased organic online exposure by over 157% when the video is embedded on your website.

• Video has the power to positively influence and educate your customers. The majority of people prefer watching a video over reading text-based content.

Don’t Be Afraid Of Video Marketing!

You don’t have to feel nervous or afraid when deciding to get involved in Video Marketing. I know it can feel “daunting” but it’s really not! You don’t have to be an expert to create effective video content.

There are plenty of online video maker tools that are simple and affordable for local businesses, you can also use your smart phone!

Two fantastic and affordable video maker tools include; Wondershare: Filmora 9, which is great for putting quick videos together on your computer or smart phone. This tool gives you access to pre-made templates, transitions and simple to use effects. The next video maker is Screen-O-Matic which is great for screen sharing and ideal for creating tutorials from your computer.

The other option is subscribing to paid video maker platforms that have pre made video templates and commercial stock footage for you to play with. This option means that you don’t need to try recording and producing video content yourself! Excellent online video maker software include; Magisto.com and Animoto.com.

The POWER Of Video Marketing For Local Business

“Video is a 24/7 “Sales Person” working for YOU, once you put the video out there.. it’s doing all the hard work for you” – Francesca Jago (Get Ahead Media)

The great thing about video marketing is that you can create essentially anything! (Don’t be afraid to be unique, funny or CRAZY). You can create videos for all aspects of your local business, from; videos on the product or services you provide, client reviews or testimonies, product or service tutorials, tips and tricks as well as videos about yourself, team members or the business. 

Essentially, you are either creating content that gives value through education or entertainment. This all depends on the type of business you run and the message you want to communicate. 

Effective videos can be from 45 seconds to 3 minutes or more. The idea is to capture your audiences attention through video.

Three Powerful Video Marketing Strategies For Local Business

The First Strategy – Integrate video into your website landing page.

An effective way to do this is by linking your videos from YouTube or other platforms onto your website landing page. This is great for increasing engagement and keeping people on your website while also keeping your website load speed fast (super important). Make your videos are short, sharp and compelling. This will help you connect with your website visitors and increase your conversion rates.

The Third Strategy – Create educational, value-adding videos and share!

With these educational videos, you want to post on social media and throughout relevant online forums. This is a great way to generate free leads online. If the viewer receives value from you, they will see you as an authority in your industry and potentially reach out and buy from you.

Moreover, many social media channels including LinkedIn and Instagram are pushing video. Therefore, your videos will reach more people organically on social media compared to other media types like text and images.

By sharing videos online you will create more exposure for your business.

I hope you now understand the importance of video marketing for your local business! Video is only going to grow in importance. Let us know in the comments below your thoughts on video marketing!

Here at Syndeo Media, we provide comprehensive web design and digital marketing solutions to small New Zealand businesses. Moreover, we are excited to share our knowledge, expertise and services to improve kiwi business in their online environment.

Would you like help with planning your video marketing strategy? Book your free 30-minute strategy session with a New Zealand Online Marketing Agency. Send us a message today.

Google Search Console For SEO

Google Search Console is great for small and local business that want to discover what keywords that their website is already showing up for on Google search results.

By understanding and identifying which keywords that your business is showing up for on Google, you can further optimise your website by embedding the existing keywords and keyword variations that you want to rank high on Google for. Google Search Console can help improve you website SEO (Search Engine Optimisation).

How To Use Google Search Console?

The first thing you want to do is head over to your Google search console (https://search.google.com/search-console). If you have not installed the Google Search Console on your website that’s the first thing you must do.

One option is to get your webmaster to install this for you or link you to the existing account.

The second option (if your website is built with WordPress) is to install a simple to use plug-in is called Yoast SEO. This makes linking your website to your Google search console a breeze.

How To Optimize Your Website Using Google Search Console?

Today we want to focus on ‘performance’ this is where you can optimize your website for SEO (Search Engine Optimization). Here you can discover keywords that your website ranks for on Google.

Below this section is where you can see all the keywords that you rank for on Google Search. Here is the most valuable section for (SEO) search engine optimization.

Here you can understand the following variables:

• Keywords/queries: (keywords or phrases that people are searching for on Google).
• The volume of searches: (The average amount of monthly searches).
• Cost-per-click: (Cost based on Google Ads, if you are paying to rank for this keyword).
• level of competition: (Level of competition between 0 – 1, closer to one the more competitive the market is).
• Clicks: (Website traffic in terms of clicks through to your website).
• Impressions: (Amount of times that users see your website on Google).
• Click-through rate: (Percentage of impressions that result in clicks).
• Position: (Average position on Google for particular keyword searches).

Focus On High-Quality Keywords

First, look at the focus keywords that are driving high amounts of clicks to your website. Secondly, ensure that the keywords that you want to select and focus on have high levels of traffic volume. Third, check that there are relatively low levels of competition. The fourth step you want to focus on the keyword that you already rank relatively high for on Google (bottom of the first page or on the second page of Google). These are the keywords you want to invest your time into.

In this section, you can further understand the keywords and where your traffic is coming from. It’s important to look at your website pages that receive the highest levels of traffic, the top countries and the top devices.

It’s important to note that you can’t just add keywords anywhere on these web pages. Make sure that the information flows, you want to ensure that your website pages provide the user with an amazing experience.

Fantastic! You now know how to use the Google Search Console for (SEO) Search Engine Optimization and to rank number one on Google for particular keywords.

Here at Syndeo Media, we provide comprehensive web design and digital marketing solutions to small New Zealand businesses. Moreover, we are excited to share our knowledge, expertise and services to improve kiwi business in their online environment..

Book your free 30-minute strategy session with a New Zealand Online Business Strategies. Send us a message today.

1. Google My Business (Google.com/business)

The first tool is Google My Business (GMB) and this free tool is one of the most important tools for local New Zealand business. GMB is a tool that allows you to put your business on Google Maps. Moreover, you can add all your business information so people can find your business locally online.

This tool allows you to add your website, directions, reviews, services or products, photos and videos. Moreover, you have the option to add business updates in the form of online posts through GMB. Furthermore, if you don’t already have a website, Google My Business has a free website builder. You can build your free own website!

This tool is very versatile and great for a small and local business trying to grow there online presence and drive traffic to their website or physical store.

If you would like to learn how to set-up your Google My Business, click here.

3. Google Ads (Ads.google.com)

The third small business tool is called Google Ads. This is a marketing tool for search engine marketing (SEM). It is important to note that this is a free tool to use. However, you’re still paying for when people click on your ads and click through to your website.

This marketing type is called pay-per-click (PPC) marketing. This form of marketing is excellent for small businesses that sell high ticket products or services.

If you would like to learn how to set-up a basic Google Ads campaign, click here.

5. Canva (Canva.com)

The fifth tool is called Canva and this is our favourite free tool. The reason we love this tool is that this is just a simple and amazing design tool that allows you to create stunning designs and graphics and other materials for your small business.

Moreover, you don’t need any experience in design. If you’re a complete beginner, Canva has 1000’s of pre-made templates that are easy to use, modify and add content to. This is the all-in-one free design tool for small business.

If you would like to learn how to make the most of Canva, watch this video.

7. Fotor (Fotor.com)

This next business tool is called Fotor and is a free photo or image editing tool that is simple and free to use. This tool is perfect for quick edits to your business images or photos.

This is simply an all-in-one small business tool for editing any type of image.

9. Gmail/Google Drive (Google.com/gmail)

The ninth tool is another Google product called Gmail or Google Drive, now you’ve probably heard of this tool before but a lot of businesses do not take advantage of this.

Google Drive is an ideal tool for sharing files and content with other teams or other project members in your business. Moreover, Google drive is ideal for collaborating on documents and excel sheets so you have everything in one secure place.

Google drive is basically a shared collaboration based tool that can increase productivity for small business.

I hope you found an ideal online tool that will help you and your business thrive online. Let us know what your favourite tool is in the comments below.

Here at Syndeo Media, we provide comprehensive web design and digital marketing solutions to small New Zealand businesses. Moreover, we are excited to share our knowledge, expertise and services to improve kiwi business in their online environment.

Would you like us to help you with setting up your business online? Book your free 30-minute strategy session with a New Zealand agency that strives on helping small business succeed online. Send us a message today.